Hallo everybody!

Just in case you’re NOT on the BAD IDEA mail list (although if you’re a FAN, I recommend you SUBSCRIBE!)…

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BAD IDEA Has Lost Its Mind – Claims First Customer Pins Are A Cryptocurrency, Announces Two Comics Exclusive To Pin Redemption.

Ladies and gentlemen! Boys and girls! Crowd around, don’t be shy, and welcome!

WELCOME TO THE GREAT FIRST CUSTOMER PIN REVEAL!

THIS is the moment you’ve waited so long for. Think back to the halcyon days of March 2021. Back to the debut of ENIAC and the gold ENIAC First Customer Pin. From that moment, those that subscribe to the BAD IDEA faith across the globe have asked, in one resounding voice, only one question: “How the hell does BAD IDEA make any business sense? I mean, it’s got to be a giant meta joke right?”

Well, we heard you.

And today we’re ready to answer the question…by answering a completely different question. The question behind the question. You see, BAD IDEA’s real business is actually…cryptocurrency! Makes total sense right? Suddenly everything fits! And because the geniuses at BAD IDEA Labs (literally the same people in every other job at BAD IDEA) (Also, the same people who write these emails) (There’s like 5 of us at BAD IDEA, okay? Calm down!) (And Bobby…) (Who is annoying and right now is explaining to us that this is not how you use parentheses. We know Bobby!) aren’t content to simply use an idea, they innovated. Disrupted even! The BAD IDEA cryptocurrency isn’t crypto at all. It’s physical. And it takes the form of the First Customer Pin.

We’ll pause here so you can pick up the pieces of your mind-blown brains.

To recap, BAD IDEA has invented its own currency. A kind of BAD IDEA bucks. It’s 100% illegal tender, non-transferrable, has no intrinsic value but is a physical object and is gold colored! But the best part is, just like real money, you can spend it!

Every so often, we’ll announce an opportunity – could be an item, an experience, a live event or some such accoutrement – that is avaliable exclusively via the expenditure of First Customer Pins. These opportunities will be limited, avaliable for very short periods of time and exclusively for those BAD IDEA-sters who possess a First Customer Pin. (aren’t you glad you camped outside your store all night now?)

But be warned, if you choose to procure one of the incredible opportunities we provide you will forfeityour First Customer Pin. And we will do everything in our power to make you regret it by creating an even more incredible-er opportunity next! But enough about tomorrow’s First Customer Pin opportunities, let’s focus on what’s avaliable today.

Today, we’d like to announce the very first BAD IDEA First Customer Pin opportunity:

TWO BRAND-NEW, ALL-ORIGINAL BAD IDEA COMICS – WEREWOLF and RETIREMENT PLAN.

*** WEREWOLF ***
Written by PETER MILLIGAN
Art by ROBERT GILL
Colors by ANDREW DALHOUSE
Cover by LEWIS LAROSA with DIEGO RODRIGUEZ
BELLY-BURSTING ONE SHOT | 48 PGS. | NO ADS
EXCLUSIVELY FOR BAD IDEA FIRST CUSTOMER PIN HOLDERS
*** RETIREMENT PLAN ***
Written by MATT KINDT
Art by JUAN JOSÉ RYP
Colors by ANDREW DALHOUSE
Cover by KLAUS JANSON
OVER-SIZED, ULTRA-VIOLENT ONE SHOT  | 40 PGS. | NO ADS
EXCLUSIVELY FOR BAD IDEA FIRST CUSTOMER PIN HOLDERS
Redemption Instructions:
If you have a First Customer Pin, you may redeem one copy of either WEREWOLF or RETIREMENT PLAN (also mucho bragging rights) from BAD IDEA. To redeem a copy of each comic, you must send TWO First Customer Pins. We will not accept redemptions of more than one copy of either comic per person. We weren’t kidding about Rule #1. One. Per. Customer. Choose wisely.Simply send us your First Customer Pin(s), a check or money order for $9.99 for each comic to cover shipping and handling ($29.99 each if you are international) and the following information:

– Full Name
– Full Address (this is where we will send your comic)
– Whether you want a copy of WEREWOLF, RETIREMENT PLAN or both (two pins for both)
– E-mail address
– Phone number

to this address:

Bad Idea
5455 S Fort Apache Rd
Suite 108-154
Las Vegas, NV 89148-6416

All redemptions must be postmarked by or before September 25th. That’s one month.

Checks should be made payable to “Cincinnati Kid LLC”

Be vigilant when providing your contact details. We will not be chasing redemptees if there are errors or omissions. Make sure to provide your full address including your street address, your apartment, suite, unit, building, floor etc., your city, state, zip and country.

Remember that obtaining either or both of these books with your First Customer Pin(s) will mean forfeiting the pin(s) and potentially missing out on all the upcoming First Customer Pin opportunities. Unless, of course, you manage secure new ones!

Lastly, if you have yet to secure a First Customer Pin, you’ll have two more chances before this first redemption deadline. We’re releasing First Customer Pins in conjunction with the releases of PYRATE QUEEN #1 and MONSTER KILL SQUAD #1. Both are in stores September 1st. Good luck.

Remember, the BAD IDEA way also means no variants, no trades, no digital, select stores, perennially available Not First Printings and no more than approximately two comics a month – just monthly comics, sold in comic book shops. Goodbye, troubles. Hello, BAD IDEA SIMPLICITY™.